We’re lining up artists for Trio’s 24-hour gaming activations — a fan event that puts the artist’s new song inside a game on their own socials and drives a burst of pre-saves. Every lead on this board was picked for three things:
Showing the 46 worth a conversation. Search, filter by tier, click a column to sort — or open “All 343” to see everything we scanned.
| Tier · score | Artist | Street | Lane | Label | Label contact | Fit | Why this one |
|---|
Two things you care about, multiplied. The tier tells you what kind of conversation it is; the score orders leads inside a tier.
Fan fit down, label funding across.
Gaming (1–5) is folded into Fan fit and shown separately: 5 = a direct game credit or gamer-coded identity (Eivør on God of War, Master Boot Record), 3 = scene overlap, 1 = none.
Fan-fit numbers are desk research from genre, scene and how the act grew — not survey data. Three acts are flagged verify. Re-check street dates before outreach.
The 24-hour event can run any day up to and including the release Friday.
Fan fit up, label funding across. Top-right is where the audience and the money meet. Hover a name for the why.
Earliest street date first.
I Think I Spoke Too Soon Multi-genre
Atlas Artists/Parlophone/Warner Records · Major (UMG / Sony / WMG)
UK indie-pop breakout; Gen Z fanbase, strong socials, gaming affinity moderate.
Route in: Parlophone runs marketing for JV acts — approach Parlophone UK digital; Atlas Artists (A&R/management) for artist buy-in. Label site ↗
Dopamine Chamber Multi-genre
XL · Large indie / group
Hottest guitar band with Gen Z; fans 18–32. XL / Beggars budgets.
Route in: Phone XL London or Beggars NY for US artists; ask for marketing/digital. Contact page ↗
Infinite Now Multi-genre
Young · Large indie / group
Anonymous UK electronic duo; internet-culture, glitch/gamer aesthetics, fans 18–28.
Route in: Beggars London switchboard → Young marketing team. Contact page ↗
GODBREATH Alternative
Virgin Music Group · Major (UMG / Sony / WMG)
Aussie pop-punk; core fans 16–28, Warped/anime-adjacent scene that overlaps heavily with gaming.
Route in: help@ or site form, asking for label/artist services or brand partnerships in your territory. help@virginmusic.com
Icon
Spinefarm · Major (UMG / Sony / WMG)
Nu-metalcore with R&B hooks; TikTok-native, fans skew 16–26.
Route in: Contact form; ask for Spinefarm digital marketing. Contact page ↗
Me and the Music Multi-genre
Dead Oceans · Large indie / group
Bedroom-pop, Gen Z through and through (Saddest Factory / Dead Oceans).
Route in: Email info@secretlygroup.com addressed to Dead Oceans marketing / digital. info@secretlygroup.com
(while) True
SharpTone · Large indie / group
Metalcore + electronic; album title "(while) True" is a code joke — gamer/coder audience. SharpTone (Nuclear Blast / Believe).
Route in: Contact form addressed to marketing/digital. Contact page ↗
Eternity Of Anything Alternative
Arista · Major (UMG / Sony / WMG)
TikTok-built singer-songwriter; fans 16–25 but not gaming-first.
Route in: No label contact published — Sony Music corporate form or a personal intro to Arista digital marketing. Contact page ↗
Echoes Of A Forlorn Land
Century Media · Major (UMG / Sony / WMG)
German deathcore; deathcore fans skew 16–28 male with very high gaming overlap.
Route in: Email promotion@ and ask for the digital marketing lead for the artist's territory. promotion@centurymedia.de
Smile, You're On Camera
Fearless · Large indie / group
Aussie metalcore with electronic/hyperpop edges; young online fanbase, gamer-coded visuals.
Route in: Contact page lists marketing team (VP Marketing, Digital Marketing Manager) + publicity/advertising email (visible in a browser); use the site form. Contact page ↗
Heavy Is the Crown Multi-genre
Apeshit/Mass Appeal/Empire · Large indie / group
Hip-hop/R&B; fans 18–34, Cordae pulls the younger end. Empire is well-capitalised.
Route in: Website contact form → Marketing / Brand Partnerships. No marketing email published. Contact page ↗
Play Niis EP
Rise · Large indie / group
Young punk act on Rise (BMG). EP only.
Route in: Site 'Get In Touch' form, or via BMG US asking for Rise marketing/digital. info.us@bmg.com
Painstream
Century Media · Major (UMG / Sony / WMG)
Finnish "violent pop" (Eurovision 2021); big 16–28 European fanbase, gaming-adjacent culture.
Route in: Email promotion@ and ask for the digital marketing lead for the artist's territory. promotion@centurymedia.de
What's Inbetween Alternative
Atlantic · Major (UMG / Sony / WMG)
Gen Z Aussie indie rock; Atlantic signing — young, online, early career; Adam has an Atlantic history to lean on.
Route in: No marketing email published; approach Atlantic digital marketing / brand partnerships via intro. Contact page ↗
ZIRP! Multi-genre
Fantasy · Large indie / group
Shoegaze revival is a TikTok/Gen Z phenomenon; fans 18–30.
Route in: Concord corporate contact page → Concord Label Group marketing / brand partnerships. Contact page ↗
More Than Misery
Sumerian · Major (UMG / Sony / WMG)
Veteran deathcore; core fans 20–30, strong gaming overlap. Per sheet: Sumerian under UMG.
Route in: No label email published — socials/LinkedIn, or via Virgin Music Group partnerships. Contact page ↗
Precious Alternative
Parallel Vision/Big Loud Rock · Large indie / group
Young Aussie alt duo; Big Loud Rock has real marketing budget.
Route in: Email info@bigloud.com addressed to Big Loud Rock marketing / digital. info@bigloud.com
Swallow! Multi-genre
Because Music · Large indie / group
Hyper-online club pop; fans 18–28, very meme/internet-native.
Route in: Email info@because.tv asking for digital marketing / brand partnerships (Paris or London). info@because.tv
2 Alternative
Glassnote · Large indie / group
New alt-pop act on Glassnote; young streaming-first fanbase.
Route in: Team page names the Audience & Social Media Manager and Marketing Coordinator — approach by name via LinkedIn/intro. Contact page ↗
The Black Parade (20th Anniversary)
Reprise · Major (UMG / Sony / WMG)
WHALE — Black Parade 20th. Massive Gen Z emo-revival fanbase, but it is a reissue and a stadium act; needs a Warner-level conversation, not a cold pitch.
Route in: Reprise is run by Warner Records — approach Warner Records digital marketing / brand partnerships via intro. Label site ↗
Bars: fans · gaming · label $
Pitch artist or manager direct at a lower price.